10

Fold Alliance Matrix

Match a brand to client’s target group’s needs.
Negotiate the best offer possible from the brand on purchase of its products by client’s consumers.
Run a checklist in the market to ensure that the offer price given to the client is less than the Market Operating Price (MOP) of the brand.
Compare the offer to at least five other brand offers in the similar category to pick and choose the best offer.
Market vigilance to ensure that similar offer is not currently available in the market.
Offer agreement between the partner brand and the client.
Partner brand’s high resolution pictures,redemption terms and conditions, redemption places with address and telephone of each place of redemption
Helpline for client’s consumers for redemption related issues.
Employee feedback poll on choice of brands , products etc
Offers based on dealer performance slabs.